The problem I have identified is people's need to express themselves.
1. The opportunity- College students decorating their laptops, water bottles, backpacks, etc.
2. Product/Service- Selling unique, hand drawn stickers to decorate personal belongings. I would draw the stickers based on popular television shows, quotes, patterns, and designs.
Since there are already many vendors for stickers, I would suggest finding some way to make yours stand out. Think outside the box and gain people's attention by any means necessary. Maybe you could conduct some type of survey about what kind of stickers they would buy. Reach out to individuals who may be looking for stickers that are not so popular or have yet to be created, and go off of that.
ReplyDeleteGood evening Alison, the thing I would advise you to focus on is your marketing segment. Create a target audience, which I believe would be college students on Instagram, and connect to those people. Create a sense of feeling that relates to your stickers so that when someone sees one it makes them feel positive about it. Branding is key when marketing to college students because the majority of us prefer to like the same things to fit in so to speak.
ReplyDeleteI think it's a good idea and would be easy to start up. I also agree with what some other people commented in that the sticker market has some big players, so it may be a good idea to find a niche that isn't tapped into much yet. Especially if you're going to do hand drawn ones, you could find people looking for something specific and be the best option to fill that need.
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