12A- figuring out buyer behavior

For the segment, I chose female students ages 18-23 at UF.

Interview 1
She said that she first noticed the need when she came to UF as a freshman and went to Library West for the first time. She saw that almost everyone had stickers on their laptop covers and water bottles. She noticed that a lot of people had stickers referencing tv shows or organizations at UF. This was when she wanted to have stickers to express herself too. She feels the need more when she is in a group of people that she doesn't know because she says the stickers speak for her. She notices the need most when she goes to the libraries or has a group project where she has to work with other people. The first thing she did to fulfill the need was google stickers for one of her favorite tv shows. The search led her to different websites like amazon and Redbubble where she then purchased some stickers.

Interview 2
She said that she first noticed the need when she rushed her sorority at UF. She said that when she started meeting members of her chapter and making friends, she saw that the older girls had a lot of stickers on their laptops. She thought it was cute, and wanted to do that too. Once she was initiated, she was really excited to wear her greek letters, so she wanted to put them on her laptop and stuff too. Her solution was to ask one of her friends where she bought her stickers, and she said Redbubble. She then ordered stickers for herself from that website. She said she becomes aware of the need whenever she sees other girls with stickers of their greek letters or Dance Marathon.

Interview 3
She said that she noticed the need for the first time when she joined her club lacrosse team. She saw that a lot of the girls on her team had lacrosse stickers or other ones on their water bottles or equipment. She asked one of the girls on her team where she got them, and she said she ordered them online. So then she ordered some related to lacrosse and her other interests for herself online. She feels the need when she goes to practice but also at the library where she sees a lot of other people have stickers that reflect their organizations as well.

Based on these interviews, it seems like people feel the need mostly when they are in a group of people (the library), or at their organizations. I think this is because in groups is when people want to fit in but still stand out a little bit. They want to be a part of the overall group because they have something in common, but also want to differentiate themselves.