Friday, October 26, 2018

18A- Customer Avatar

My prototypical customer: the UF student, probably involved in Greek Life

 
Sorority girls
Hobbies- studying at Library West, going out to Mid, raising money for DM
Car- white mid size SUV, TV shows- the Office, Parks and Recreation, Ages- 18-22
Fraternity Guys
Hobbies- tailgating, going on date functions, going out to Mid
Car- pickup truck or SUV, shows- the Office, Ages- 18-22
UF Student
Hobbies- studying, football games, clubs/organizations

I think I have a lot in common with these customer avatars. I am a UF student, and I am involved in Greek Life. We have similar hobbies and interests, and I can relate to these avatars well. I don't think this is a coincidence because when I was creating my sticker business idea, I thought of something that I myself would be interested in. So it makes sense that the things I would like would also appeal to the customer avatars considering we have many things in common. 

2 comments:

  1. Hello Alison, I liked your description of the customer avatar. I felt that it was inclusive of all kinds of people who would buy your product and it makes sense that most college students would be interested in this. The pictures add clarity to the type of people you are looking to conduct business with from this product. We all have very many things in common with your customer avatars.

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  2. Hey Alison,

    I like your description of the customer avatar, but I think all people, not just people in greek life, are interested in purchasing stickers. I think the people that mostly buy stickers are college students more so than specifically people in greek life. That helps because it just broadens your customers.

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