Interview 1
She said that when looking to buy stickers, she considers quality and style the most. She wants the stickers to be unique and reflect her personal style or interests. She also looks for quality too because she has had some stickers in the past that fell off or got scratched up over time. She said she is willing to pay more a style or design she really likes. She buys her stickers online, but she would be interested in buying stickers in person so she can see what their quality before she purchases them. She uses a credit/debit card since she usually purchases online. She said that she realizes if her purchase was a good idea or not when someone compliments her stickers. She also waits to see if the sticker falls off or get messed up easily.
Interview 2
He said that when looking to buy stickers, he considers the price and style. He wants the stickers to look good, but he also does not want to pay too much for them. He said that while he likes stickers, they are not a priority, which is why he is not willing to pay too much. But, he said that he does pay more for stickers from certain brands that he likes. He usually orders his stickers online or get them in the stores that he shops at, which relates back to him caring about the brand. He knows the sticker purchase was a good idea when he doesn't think that he spent too much on it and if it is something that he likes.
Interview 3
She said that when looking to buy stickers, she considers the style the most. She said that she changes her stickers up often, so it doesn't matter much if they stay on for a really long time. She is willing to pay for a sticker with a design she really likes or relates to. She buys her stickers online or in stores, and sometimes she gets them for free with a purchase at certain clothing stores. She also likes to get stickers when she travels, so she gets new ones relatively often. She knows the purchase was a good idea when she enjoys looking at the sticker every day.
Conclusion
A lot of people buy their stickers online, but it sounds like they would be open to buying in person so that they can see the quality before they buy it. It also sounds like people want the price to be fair because they would not want to buy an expensive sticker. People also care a lot about the design, and they are willing to pay more for a sticker that they really like. Some people will care about the quality too and want the sticker to last.
Hey Alison,
ReplyDeleteIt definitely seems like most people want their stickers to be high quality and at a good price. For most people stickers are not a necessity, which is why a lower price is so important. They also care about the quality because they do not want to buy a sticker and then it comes off a week or two later.
Hi Alison, it seems that there is a demand for a sticker like this. It is unique and faster than people who go to buy the stickers online. High quality is important to people, especially if they plan on keeping the stickers for a long time. This is a good idea for a college campus, where people are looking to express themselves and be unique.
ReplyDeleteHey Alison,
ReplyDeleteI really enjoyed reading your post about figuring out buyer behavior. All of your interviews seemed to go very well and they gave you a ton of information. Great Job!